Shoes are what we put on and one of the essentials for us. As far as I have experienced the value of sneakers has been changing because of the sneakers fad which since 90’s. Since the sneakers turned out to be one of the fashion icons from sports item, so many functional sneakers were released from numerous brands.The sneakers fad was start by young people that are ahead of the trend. Custom-made shoes also became
From stylish to quirky sneakers were released from each brand, and a market for limited design had risen significantly. Still now, there are a bunch of sneaker-collectors.
Those domestic brands that stick to the latest fashion became a huge movement thanks to the support by fashion enthusiasts. UBIQ is one of them.
Recently, all the fashion items such as shoes including loafers, clothes and bags are manufactured and sold all around the world so that high efficiency is needed.
The way of manufacturing has been changing considerably over the past few years, and many brands are heading to the same customers so it’s getting difficult to express the color of the brands. New fabrics and soles are developed, then those newest techniques are applied to the new designs day by day; it is like cat-and-mouse games. Independent brands such as UBIQ cannot take part in those games, however it is nonsense to play the game for them.
Japanese products are durable so you can use them for such a long time, which means you will have feelings towards those.
Japanese characteristics such as being attentive and being mindful to someone is playing an important role to creation, which might be the best remedy for people that are tired of mass consumption. Since the internet made this world flat, that might be the turning point to shift to “MADE IN JAPAN”.Since many Japanese shoes factories lost against ones in overseas.because of financial issues, Japanese shoes became rare nowadays. However, there are some movements to get back domestic production by young creators and craftsmen to inherit “MADE IN JAPAN PRIDE”. UBIQ is also attempting to make sneakers made in Japan.
The number of shoes we can make are less than the automatization factories and it`s inefficient, but the point of UBIQ`s sneakers is the special spiritual value of the sneakers made by Japan`s craftsmen.
The gold buckle and shoelaces match their dress shoes kind of shape. As for mid sole, leather coated EVA is used so they are absolutely lighter than how they look. The white part of the mid sole is hand painted to make it look like sneakers’ sole. Also the stitch around the heel is spicing up the design.
The unique stitches at upper and the belt around ankles are remained from the former design, however the sole unit is lighten as well as VAJET by using EVA. Even though they are mid cut, slip-on design make them easier to put on. You can adjust the tightness with the belt.
Out sole is from Vibram, so the durability is guaranteed.